Quality Vs. Quantity

You’ve decided to embark on the journey of physical retail. Now you need to decide how to handle your customer base. Should you chase the latest trends in an effort to capitalize on high customer turnover rates, or should you…

We Are Giving $500 Worth of Software Away!

Hello, all Shopify Owners and Founders! To celebrate the upcoming launch of Payflic we are giving away a ton of awesome prizes! The best prize of these is the ultimate e-commerce bundle worth over $500 of software, but we have…

How to Take Advantage of IGTV with Payflic

Instagram recently launched a new video platform app called Instagram TV. Instagram TV, or IGTV, lets users upload long-form vertical videos that can be up to an hour long -- the Instagram videos we are familiar with are limited to…

Understanding Your Customer’s Lifetime Value

Customer Lifetime Value predicts how much a customer will be worth during the entire relationship with that customer. Understanding the implications of acquiring long term long-term customers as opposed to short-term is important to just about anyone who is trying…

So You’ve Got A Big Idea

So you have a big idea for a brand new product or you want to invigorate an existing product with a unique new twist. What’s next for you? How do you put your ideas into practice or get your product…

How to Optimise Your Checkout Experience

Check out has always been the worst part of the shopping experience, hasn’t it? Both in the real world and online. But we’ve been getting better at streamlining it. Many department stores have added conveniences like express lanes, and self-checkouts.…

Where to Find Communities Online

For online merchants, joining online communities is one of the most helpful ways to gain and offer support to other merchants who are experiencing, or have experienced, the exact same challenges that every online merchant goes through when they are…

How to Get Started with Shopify & Payflic

Starting your own business is thrilling and a bit intimidating. A platform like Shopify makes setting up your online sales presence quick and easy. So don’t be afraid to dive right in and follow these steps to get started. Pick…

How to Make Product Descriptions Attractive

Describing your products in a way that makes them enticing to potential customers is an advanced skill that takes some time and practice to hone. Although there may be some trial and error in determining which methods and techniques to…