Quality Vs. Quantity

You’ve decided to embark on the journey of physical retail. Now you need to decide how to handle your customer base. Should you chase the latest trends in an effort to capitalize on high customer turnover rates, or should you…

Understanding Your Customer’s Lifetime Value

Customer Lifetime Value predicts how much a customer will be worth during the entire relationship with that customer. Understanding the implications of acquiring long term long-term customers as opposed to short-term is important to just about anyone who is trying…

How to Optimise Your Checkout Experience

Check out has always been the worst part of the shopping experience, hasn’t it? Both in the real world and online. But we’ve been getting better at streamlining it. Many department stores have added conveniences like express lanes, and self-checkouts.…

The Evolution Of E-Commerce

In 1995 Jeff Bezos and his team launched the e-commerce bookstore Amazon.com. Bezos worked under the motivation of what he called the “regret minimization framework” — Amazon was a result of his fear that he would miss out on something…

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