How Much to Pay Influencers

Using influencers to endorse your product is one of the most effective marketing strategies out there, but the process involves many variables. Payment is a big one since there is no standard payment for influencer campaigns. Different methods will result…

Instagram Adverts vs Influencers?

With a finite budget and only so many hours in a day, it’s hard to know where to focus your online promotional efforts. Two popular ways businesses use social media are Instagram ads and working with influencers. Which is better?…

How to Capitalise On Social Media Attention

So you have a social media presence. So what? Build a following on Snapchat, Instagram, or Facebook can feel truly empowering -- but the question remains, how do you convert those fans of yours into customers? (Or, if you’re an…

Summer Shopping Just Got Easier!

You know it’s summer when your social media feeds fill up with fun, flirty fashions. After a long winter of waddling around wrapped in way too many layers, it’s time to celebrate the sun with a new dress, pair of sandals,…

The Pros and Cons of Online Shopping

You know the situation. There’s something you want to buy—a book, a movie, your groceries—but you don’t have the time or motivation to make a trip to the store. We’ve all been there. Luckily for you, online shopping is becoming…